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Architectural Visualization and Photorealism

Architectural Visualization

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In the field of architectural design, architectural visualization simply refers to the process of designing a new building in a manner that can be readily understood. Architectural visualizations can take many forms, but they all seek to create a visually appealing design that allows the architect to construct a working model of the building. The term photorealism was first used in 1983 by Frank Gehry and Robert Mouawad, with a more general definition of 'perceptual architecture'. In the twenty-first century, photorealism has become more specific, encompassing the different techniques and styles of architectural design.

One particular style of architectural visualization is called photorealism. This style is different from the traditional forms of architectural rendering or CAD design because it focuses on the representation of actual objects in three dimensions. Many people associate the term with the art world of famous French artist Renoir. But the real genius of this style is in its simplicity. You don't need to be an artist to use it; the beauty is in the simplicity.

Photorealism started to take hold in the field of home design in the late nineteen seventies. The birth place of the term is probably its adoption by architects who were beginning to use computer software to create realistic rendering. It wasn't long before this art form became fashionable with artists growing increasingly interested in the visual aspects of the human experience. The main influence for the popularity of photorealism was the popularity of the three-dimensional computer animation. This technology was initially used by Hollywood movies to create special effects for their movies, but soon artists were able to make use of the technology for almost anything.

You might think that the artists creating these animations had no way of implementing architectural visualization into their work. The answer is that they knew what they were doing! These visualizers took architectural drawings and created 3d animations. They could then use the drawings as a guide for the creation of real architectural designs. They learned a lot about human psychology and how to make good designs while using simple images. And when computers finally came into place, the images and animations could be easily transferred into the computer-simplified environment of CAD.

Architectural Visualization is very useful to architects in their practice. A large number of architects are using photorealistic rendering services to produce interior designs, exterior house decorations, museum displays, and even architectural plans for buildings and homes. This has really expanded the possibilities for architects in terms of creating and designing their own work. Architects can create more realistic designs and drawings, thus making their clients' projects much more exciting and detailed.

Photorealistic rendering services have made architects think about their clients more creatively. When people look at architectural plans or blueprints, many times it is hard to imagine anything but a scaled-down version. But when an architect renders the final product in 3d models, it makes everything else come to life. In the middle ages, architects had to make do with very basic tools and models. But with the help of modern technology, they can now take full advantage of the best technologies around: the Internet, computer graphics packages, and CAD systems.

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